This media center is located in Chelsea, NYC and occupies the ground floor of approximately 18,000 SF in an existing landmark building. A new 6,000 SF mezzanine was introduced, which strategically elevates the “creative and managerial” functions over the production floor. Duggal’s new headquarters contain the following functions: marketing and sales offices, a digital imaging center, digital production spaces, mounting and laminating etc. Existing cast-iron columns are restored and stress the extreme ceiling height of the space, which interacts with the architecture of the new exposed concrete mezzanine; here sur-faces are considered inter-faces.