Our design for a digital gallery space in Chelsea, NYC. Here a collection of new galleries have gathered and are in the process of creating an exciting art scene, with a complete overview of contemporary art. ‘Bitforms’ in particular is a cutting edge concept; only art based on electronic, digital means and concepts are exhibited in this space.
The idea for the new gallery space continues this concept of the digital and virtual, and proposes do the most specific, minimal, and effective move; a ‘smart room’. This smart room performs a multiplicity of functions; it creates several zones around it, the office, reception and gallery spaces overlap in this smart room, itself again a multiplicity of functions. It functions as a private presentation space and a meeting room. But more exciting; it contains the main frame of the gallery, two touch flat-screens are suspended in a pivoting element, which can be part of the exhibit, a private presentation screen in the room, or an archival unit where one can get data on current and earlier exhibits and / or artists.
The concept is threaded through the gallery with a series of thin electronic lines; a recessed plug-in line allows digital work to be displayed with invisible connections, the aluminum recessed baseboard contains further ‘plug-in points’ at a regular distance.
The smart room is constructed with industrial design precision; a pre-fabricated aluminum frame clad with bent aluminum panels, pivoting doors and screens with soft corners. One side of the room consists of a large white translucent wall, this allows for contact with the gallery (silhouettes of visitors), or as a projection screen (art). The room has built-in lighting, music, computer connections and acoustic hardwood interior walls, which create a zen-like atmosphere.
Between the office and the reception area another very high white translucent wall is placed with a translucent pivoting panel, functioning as door. The (digital) office is minimal and highly functional, with built in work surfaces for computers, shelves, pantry and art storage. The computers are wired to the mainframe, which is constantly adjustable and adaptable. The logo of the gallery is digitally cut from very thick translucent white plexi glass, which floats on spacers just of the wall next to the entry door.